Over Zoom, Keith showed me how the Fire Max 11 could open two apps at once and the “Fire Max 11’s MFA stylus pen” could be used to write directly into text fields with on-device handwriting recognition. $329 for the Fire Max 11 with a keyboard and a stylus is a hell of a deal. The keyboard also has 15 pre-programmed shortcut buttons (above the number row) and two user-programmable ones the trackpad supports gestures. The whole thing looks a lot like Apple’s Magic Keyboard Folio for the 10th-gen iPad. The keyboard is a two-piece accessory that attaches to the Fire Max 11 via a set of pogo pins and magnets on the backside one half is the keyboard and trackpad combo and the other is a kickstand that opens at different angles. What sets the Fire Max 11 apart from the Fire HD 10 Plus is the optional keyboard and stylus that you can connect to it. Still, the Fire Max 11 has Show Mode, which basically turns the tablet into an Echo Show smart display with a hands-free Alexa mode. If you’ve used a Fire Tablet of any kind, you already know what to expect: It’s a storefront for Amazon’s entertainment content (Kindle ebooks, Prime movies and TV shows, Prime Music, etc.) and the Appstore still lacks much of what you’d find in the Google Play Store or Apple’s App Store. The Fire Max 11 runs FireOS 8 which is a fork of Android 11. Battery life is up to 14 hours on a single charge and there’s support for Wi-Fi 6. You don’t get a fancy OLED or mini-LED with deep blacks like you do on high-end iPads, but the 2,000 x 1,200 resolution on the 11-inch display should be plenty sharp. According to Amazon, the Fire Max 11’s “alumino-silicate glass” is “3x as durable as the iPad 10.9” (10th generation).” I’m not going to be the guy on YouTube doing drop tests, but that sounds good to me. The 7.5mm aluminum body is a first for any Fire Tablet and the whole thing weighs just over a pound (420 grams). Keith tells me the Fire Max 11 is “50 percent faster” than the Fire HD 10 Plus thanks to its more powerful 2.2GHz MediaTek chipset. Just because the Fire Max 11 is inexpensive doesn’t mean it’s slow. Both are well under the 10th-gen 10.9-inch iPad, which starts at $449 and doesn’t come with any accessories. Amazon’s also selling a bundle with a keyboard/trackpad accessory and a stylus for $329.98. Starting at $229.99, the Fire Max 11 is priced very aggressively compared to an iPad or even the OnePlus Pad. Kevin Keith, vice president of Amazon Devices, tells me over Zoom that a shift to larger tablet displays is why the company is going bigger. Say hello to the aluminum Fire Max 11!Īs suggested by its name, the Fire Max 11 is Amazon’s largest tablet yet with an 11-inch display. Twelve years after Jeff Bezos unveiled the original Fire Tablet, Amazon is finally making a non-plastic version of its affordable tablets.
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